Rebranding press release

A new look for a Suffolk-based personalised advice service for businesses has been unveiled. “Remedy” is the new name of IDP Consultancy Services Ltd, led by Ian Perry, who chose the name as it epitomises how they work.

“We are like doctors, meeting with a business owner and working with them to understand their problems and prescribe a strategy for improvement,” he explained.

After nearly twenty five years working in engineering and manufacturing companies,   including at Board level, Ian took the opportunity to set up his own business advice company at the start of last year.

“As we are advising our clients to look at their own strengths and their competitors weaknesses during this time of recession, and to take the opportunity to raise awareness of what makes them great, we thought we should also follow our own good advice and invest for the future too.”

There are already business advice agencies that are ideal for start-up companies but “Remedy” helps established companies with turnovers of £1/2m – £3m.

“As we are hands-on we can actually go into a business and work with the owner so the advice is far more interactive and personalised. We can deliver as much or little as they want from a couple of days a month mentoring to a complete business rescue. By working closely with them to identify the best way to take the business forward, we can help them to prepare for the better times that we hope are around the corner.”

“It is hard for experienced business owners to accept that they don’t have all the answers and the danger is that they leave it too late to ask for help. They believe that failure is not an option but are then frustrated when everything solution that has previously been successful isn’t working this time. That is where Remedy’s objective and independent advice can help.”

Remedy is delighted with the impact of its new name, logo and website, which has been developed in consultation with Pyxis Media Ltd, based in Ipswich.

Contact Ian Perry for more information on 07552 162485/ 07552 162485 or email

Notes for editor:

“Remedy” is an accredited advisor for the IBD Group (Initiative in Business Development), a network of over 300 accredited business advisers who can call upon each other’s expertise if necessary. Ian Perry is a member of the Chartered Institute of Management Accountants, Institute of Directors and Suffolk Chamber Of Commerce.

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