Blog Archives

Make social networking work for your business

Most people don’t respond well to in-your-face selling and that’s particularly true on social networks. Firms that overtly promote their products or services are not well received. Trust is crucial if company owners want to reap the rewards of social

Posted in Marketing & brand

Avoid online copyright pitfalls

Don’t get caught out Just about every business has a website and use social media to promote their company, and this effectively makes them online publishers. To avoid copyright problems business owners need to understand their obligations under copyright law.

Posted in Marketing & brand

Improve your presentation skills

For most people, even high flying executives, speaking in public is most people’s biggest fear, ranking higher than death. Knowing that your nerves are getting in the way of a powerful performance can pile up the pressure even higher, so

Posted in Marketing & brand

Don’t let your company lose trade secrets

Unless you protect valuable or sensitive business information, it could end up in the hands of unscrupulous third parties. Fortunately, there are ways to prevent your business secrets from going out the door. 1. Be careful what you disclose Sharing

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SME’s can take on the big boys

For many in business “big is beautiful” and the cyclical nature of mergers and acquisitions seems to reinforce the belief that only larger companies succeed, and that if you are Small Medium size Enterprise (SME), you will always struggle to

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Lessons to learn from Toyota’s meltdown

Once a by-word for manufacturing quality, Toyota has taken a beating over its repeated vehicle recalls. The manufacturing mishaps that struck Toyota in recent months created a nightmare scenario. Several of its products had potentially fatal flaws, customers’ lives were

Posted in Marketing & brand