Pay per click advertising is a way for businesses to appear prominently in search engine results, at the top of listings and in adverts down the right hand side. Find out if it is an option for small businesses.

Pay per click or PPC works by allowing advertisers to bid on keywords and phrases so their adverts appear when people search for those terms. However, while it does not have to cost a fortune, a pay per click advertising campaign does demand time.

Read the full article courtesy of the Institute Of Directors.

http://www.iod.com/home/business-information-and-advice/marketing-and-sales/hot-topics/running-a-pay-per-click-advertising-campaign/default.aspx