When talking to a new client about social media or indeed when training to a group of businesses on the subject, the one social network that I find most business people feel most comfortable with – and have therefore started to engage with (ie: created a profile) – is LinkedIn.

Often branded as ‘The Professionals’ Facebook’ – over the years LinkedIn has certainly had the reputation of being the business to business resource. And until recently, most research in the four main channels, Facebook, Twitter,YouTube and LinkedIn, identified this to be the case.

Read the remainder of this excellent article by Michelle Carvill of marketing and design agency Carvill Creative.

www.accountingweb.co.uk/article/leveraging-linkedin-12-tips-success/518271