Big businesses and governments are totally, hopelessly clueless about small businesses, says Robert Craven.

Governments and big blue chip corporates think they’re talking and marketing to the smaller or owner-managed businesses but they’re not. They’re not talking to these business people. They don’t know how to talk to owner-managed businesses and they don’t even realise that small businesses have a separate language and a separate way of being from the world that they live in.

Read the rest of Roberts interesting take on the SME market.

www.businesszone.co.uk/topic/business-trends/i-am-not-sme-you-patronising/35194