Reaching potential buyers with a targeted message at the right time is key to maintaining sales growth. By examining your existing customers and segmenting them into groups, you can identify who spends what when. We explain how to implement a customer segmentation model.

Segmentation helps you to design new products, services and marketing campaigns to get customers to buy more from you. Segmentation is important for any business. It should help the money you spend get a better return, because you are not using a one-size-fits-all approach.

Read this excellent article courtesy of the Institute Of Directors.

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