Fabulous products, a great offering and sublime service will count for nothing if no one knows you are out there. Taking time to think through a marketing plan that will raise your profile and demonstrate why your business is an attractive proposition is vital to securing sales.

Working out what it is that you are trying to achieve at the outset will be time well spent. The problem with marketing is that people think it’s just about generating awareness. So people spend money on PR, but then there is nowhere to go for information on the website.

Read the full article courtesy of our strategic partner the Institute Of Directors.

http://www.iod.com/home/business-information-and-advice/marketing-and-sales/hot-topics/create-your-personal-marketing-survival-kit/default.aspx