The global economic outlook for 2012 presents challenges and uncertainties for small businesses. With help from various experts, we gaze into our crystal ball and foresee a year of localised marketing, regulation and the increasing power of the consumer.

2012 and beyond will see the rise of location-based mobile phone technologies enabling small businesses to promote their services based on local demographics, customer proximity, time of year ― even the weather.

Read the full article courtesy of our strategic partner – the Institute Of Directors

http://www.iod.com/home/business-information-and-advice/strategy-and-growth/hot-topics/what-does-2012-hold-for-small-business/default.aspx